"Grew brand awareness" credits nothing in an ATS scan next to a named channel (Google Ads, Meta Ads Manager), a named analytics platform (GA4), and a named metric (CAC, ROAS). Marketing postings filter channel-by-channel and metric-by-metric, not on the general claim of driving growth — a CV that names the tool and the number wins the match. Yoxon's CV builder automates exactly that — it rewrites your bullets around the specific keywords each job posting uses.
These are exact-match terms — not synonyms — that recruiters commonly build screening filters around for this role. If you genuinely have the experience, make sure the specific term appears in your CV, not just a paraphrase of it. Before you spend that time, it's worth confirming the listing is a real, active opening — run it through our free ghost job detector first.
And before you rewrite your resume, it's worth checking how your CV or LinkedIn profile itself reads — run our free Resume Auditor to see your score and get rewrite suggestions.
Example 1
Managed marketing campaigns to increase brand awareness and leads.
Ran a $400K/quarter Google Ads and Meta Ads program tracked in GA4, lowering CAC 22% while growing MQLs 41% quarter over quarter.
Example 2
Improved the company website and content to drive more traffic.
Led an SEO overhaul (technical audit, content strategy, link building) that grew organic sessions 65% in 6 months, contributing 180+ net-new MQLs.
Should I list CAC and ROAS even if I wasn't the one calculating them?
Yes if you owned or directly influenced the spend those numbers came from — name the metric and the number you were accountable for. If you only had visibility into it, frame it as "tracked" rather than "owned," but still include it since it's the keyword recruiters search on.
Which ad platform should I lead with if I've run both Google and Meta?
List both by name and lead with whichever the posting emphasizes — "paid media experience" doesn't match an ATS filter set for "Google Ads" or "Meta Ads Manager" specifically.
How do I keyword a generalist marketing role that touched SEO, paid, email, and content?
Don't collapse it into "full-funnel marketing" — list each channel by name with at least one metric attached, since a recruiter's checklist and an ATS filter both search channel-by-channel, not for a general claim of breadth.
Applying in a different field? Our Mechanical Engineer CV guide covers the same keyword-matching approach for that role.
More role-specific CV guides