"Created designs for the company" credits nothing next to naming the specific tool (Photoshop vs. Illustrator vs. Figma each do different work) and the specific deliverable type (brand identity, design systems). Recruiters and ATS filters search for the app and the deliverable by name, not for "creative" as a general trait. Yoxon's CV builder automates exactly that — it rewrites your bullets around the specific keywords each job posting uses.
These are exact-match terms — not synonyms — that recruiters commonly build screening filters around for this role. If you genuinely have the experience, make sure the specific term appears in your CV, not just a paraphrase of it. Before you spend that time, it's worth confirming the listing is a real, active opening — run it through our free ghost job detector first.
And before you rewrite your resume, it's worth checking how your CV or LinkedIn profile itself reads — run our free Resume Auditor to see your score and get rewrite suggestions.
Example 1
Designed graphics and marketing materials for the brand.
Designed a full brand identity system in Illustrator and Figma — logo, color, typography, and a 40-component design system — adopted across 12 product and marketing touchpoints.
Example 2
Worked on print and digital design projects for clients.
Produced print-ready InDesign layouts for 15+ campaigns (catalogs, packaging, trade-show collateral), reducing prepress revision cycles from 3 rounds to 1 via a new style guide.
Should I list every Adobe app I've touched, or just the ones I'm strongest in?
List the ones you're genuinely proficient in by name — Photoshop, Illustrator, and InDesign are scored as separate keywords, and "Adobe Creative Suite" as one umbrella term won't get credited by a filter set up for a specific app.
Does listing Figma matter if most of my portfolio is print design?
List it only if you've genuinely used it. If your real strength is print production, lead with InDesign and print-specific terms (prepress, bleed, CMYK) instead of stretching toward a digital-tool keyword you can't back up in an interview.
How do I quantify design work when the output is subjective, not a number?
Quantify the process and reach instead: number of deliverables, number of touchpoints or channels the system was adopted across, revision-cycle time saved, or team/stakeholder count — these are measurable even when "good design" itself isn't.
Applying in a different field? Our Mechanical Engineer CV guide covers the same keyword-matching approach for that role.
More role-specific CV guides